GWM cracks 150K milestone Down Under

GWM has announced the sale of its 150,000th vehicle in Australia this week since its introduction in 2009.

The milestone vehicle was sold last month at GWM Geelong, Victoria, with the owner selecting a Haval H6 Ultra to compliment her partner’s H6 purchased just weeks earlier.

GWM now sells a total of eight models in Australia under Haval, Tank, and Ora sub-brands, and says that as it continues to grow, is dedicated to further enhancing its product offerings and expanding its presence in the market.

Currently, GWM’s Australia dealer network comprises 103 locations.

“We are thrilled to celebrate this milestone of 150,000 vehicle sales in Australia,” said GWM Australia head of marketing and communications Steve Maciver.

“This achievement is a testament to the trust and loyalty our customers have placed in us, as well as the hard work and dedication of our local and global teams.

“We remain committed to continuing to strengthen the GWM brand promise, by providing exceptional vehicles and increased levels of support to our Australian customers.”

Initially supported though the stewardship of an independent distributor, GWM said it recognised the significance of the Australian market as part of its global expansion in 2016, leading to the establishment of a factory-owned subsidiary.

Guided by a new long-term strategy, GWM launched the One GWM global strategy in 2022, allowing the brand to move forward with a more cohesive and recognisable global presence across multiple model lines.

Facilitated by strategic planning, enhanced product ranges, improved build quality, this strategy now allows for the introduction of more premium products, meeting higher demands of consumers. This revised strategy has resulted in 55 per cent-plus of the total Australian volume being delivered in the last three years.

GWM Australia said it wishes to extend thanks to its customers, dealers, and partners for their unwavering support and contribution to this achievement.