Nissan revives low-finance offer

NISSAN Australia has decided to repeat its successful 1.0 per cent finance offer of July with a similar campaign on selected models until the end of August.

While the comparison interest rate does not match stablemate Renault’s current zero per cent finance rate offer or Holden’s 0.5 per cent, Nissan is offering terms out to 60 months under its new All for 1% campaign.

Holden and Renault offers have a 36-month maximum term.

This time, however, the Nissan offer will be made only on selected models, including the X-Trail compact SUV, Pathfinder, Murano Ti, Navara D40 4x4 Dual Cab in ST, STX and STX 550 grades, Patrol Wagon ST, Maxima and 370Z.

Among the exclusions are Dualis, Micra, Navara D20 and Tiida.

Nissan credits the one-week low-interest finance deal in July with helping it to secure record sales for the month, saying it took competitors by surprise.

Nissan Australia CEO William Peffer said his company’s decision to implement a new 1.0 per cent finance offer was geared to maintain its sales momentum.

“We led the market with July’s campaign and, despite newly announced, brief finance options from some competitors, we have shown that, with our competitive advantage of our own finance division, we are able to sustain these unique customer benefits,” he said.

Last month, Nissan had its strongest July since it gave up manufacturing in Australia, shifting 6148 vehicles – a lift of 18.2 per cent over the corresponding month last year.

Nissan sales are up 17.5 per cent year-to-date, shifting it into sixth position on the sales rankings with a market share of 7.1 per cent.