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News - Porsche - CayenneCayenne run-out impacts Porsche sales – for nowWaiting game: In the lead up to the June 23 release of the third-generation Cayenne large SUV, Porsche Cars Australia’s sales have taken an expected 14.8 per cent hit. Turnaround imminent as Porsche paces towards first annual sales loss since 201015 Jun 2018 - After eight years of consecutive sales records, Porsche Cars Australia (PCA) is on pace in 2018 for its first annual loss, with the transition from the second- to third-generation Cayenne large SUV accounting for 306 of the 331 sales it has lost year-to-date.
- Speaking to GoAuto at the Cayenne national media launch this week in the Barossa Valley, South Australia, PCA head of public relations Chris Jordan explained that the hit taken from Cayenne was enough to reverse the company’s sales performance.
Click here for full story: Cayenne run-out impacts Porsche sales – for now  Read more25th of October 2017  Porsche to stick with two SUVsTwo is enough for Porsche SUV line-up as sportiness trumps family-friendliness12th of May 2017  Porsche catering to Australia’s enthusiast marketCustomer events and Porsche Sport Driving School build positive brand perception16th of February 2017  We are not chasing volume in Australia, says PorscheDespite growth, Porsche says it is not targeting 5000 annual sales in Australia |
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