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Porsche rejects survey findings on retail profit

Cayenne currency: B&D report gets a caning.

Auto consultancy spills beans on profit margins

24 Jan 2007

PORSCHE has rejected survey findings that suggest it makes $US28,000 ($35,560) profit on every vehicle it sells.

The figure was printed in Germany's Welt am Sonntag newspaper, citing a study by automotive consultancy B&D Forecast.

It dwarfs the per-car earnings of virtually all other carmakers.

Comparatively, BMW is said to make about $3200 a car.

Audi nets a less-impressive $1580 while Chrysler and Volkswagen earn just $900 and $400 respectively.

For the last financial year, Porsche sold more than 97,000 vehicles and charted a record gain of $3.5 billion in profits before tax.

Much of its profits came from increased return from its stake in Volkswagen Group.

However, Porsche said the claims made in the B&D Forecast survey were misleading.

Porsche cites that part of its profit came from special one-off events that have nothing to do with its core business of building cars.

The company says that is "dubious" to include such special effects into the calculation of its profit made from sales.

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