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News - RenaultRenault Australia plans marketing bonanzaOn show: Key Renault models including the new Megane will likely feature at Renault’s pop-up store at Chadstone shopping centre. Megane and Koleos to drive major Renault advertising push5 Sep 2016 - Renault Australia has planned what it claims is its largest-ever marketing blitz to coincide with the arrival of the new Megane and Koleos, including the planned opening of pop-up stores and a dealer flagship ‘project’ centred around boosting sales of what is expected to be its top-selling models. - Speaking with GoAuto at the national media launch of the Koleos in northern New South Wales, Renault Australia managing director Justin Hocevar admitted the company had strained its marketing budget this year to introduce its new small car and medium SUV to market, to then have a fresh budget next year to leverage the new models. Click here for full story: Renault Australia plans marketing bonanza  Read more5th of September 2016  Renault Megane won’t mirror Koleos valueSpanish-made Megane cannot match budget Renault pricing for Koleos2nd of September 2016  Alaskan drives Renault rural dealer growthRenault begins communications push two years before Alaskan lands2nd of September 2016  Driven: Koleos touted as Renault top sellerKeen pricing leads Renault to believe Koleos will lead line-up5th of April 2016  Exclusive: New models to drive Renault growthRecent rapid sales growth unlikely to continue for Renault in Australia |
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