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Eye on Volvo sale

Volvo could be next to disappear from the Ford Motor Company's brand portfolio

20 Jul 2007

THE Ford Motor Co has turned its attention to its Swedish brand Volvo as it continues to assess the future of its European operations, according to a Reuters report this week, which cited a “source familiar with the matter”.

The report said the review of Volvo was still at a “very early stage and may not result in a sale”.

Unlike the case with Ford’s Jaguar and Land Rover brands, financial advisers are not believed to be involved at this stage.

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