Volvo model shake-up aims at fresh buyers

VOLVO aims to introduce new customers to the brand this year by introducing sharper pricing, some new models and improved specifications.

The S40 S and V50 S are now the entry models, with the S40 S (with Geartronic automatic) priced at $39,950 and V50 S wagon at $42,950.

The S models offer a long list of comfort and safety features, including Volvo’s highly praised whiplash WHIPS system, curtain airbags and side-impact SIPS occupant protection system.

The S will come with a 125kW, 2.4-litre five-cylinder engine mated to a five-speed Geartronic automatic.

Apart from the entry model, the turbocharged 162kW/320Nm S40 T5 and V50 T5 have also come in for some treatment.

Both T5s now come with Volvo’s Haldex all-wheel drive system, replacing the front-wheel drive variants.

Equipment levels have also been upgraded with heated front seats, self-dimming interior mirror, six-stacker in-dash CD changer, 12-speaker premium sound system, and larger brakes.

The S40 T5 AWD is priced at $54,950, and V50 T5 AWD is $57,950, a saving of $5000. Both are offered with choice of six-speed manual or five-speed Geartronic automatic.

The V70 LE wagon rejoins the line-up at $52,950.

V70 LE is powered by a 125kW, inline 2.4-litre five-cylinder engine and five-speed automatic.

In keeping with the adjustments to the S40 sedan range, the S60 LE and S60 AWD also receive attention.

The S60 LE is now priced at $49,950, while the 154kW, turbocharged 2.5-litre S60 AWD is realigned at $59,950.