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Volvo model shake-up aims at fresh buyers

Entry-level: S40 S and V50 S are now Volvo's cheapest models.

Volvo tempts new buyers with less expensive S40 and V50 models and more features

12 Jan 2006

VOLVO aims to introduce new customers to the brand this year by introducing sharper pricing, some new models and improved specifications.

The S40 S and V50 S are now the entry models, with the S40 S (with Geartronic automatic) priced at $39,950 and V50 S wagon at $42,950.

The S models offer a long list of comfort and safety features, including Volvo’s highly praised whiplash WHIPS system, curtain airbags and side-impact SIPS occupant protection system.

The S will come with a 125kW, 2.4-litre five-cylinder engine mated to a five-speed Geartronic automatic.

Apart from the entry model, the turbocharged 162kW/320Nm S40 T5 and V50 T5 have also come in for some treatment.

Both T5s now come with Volvo’s Haldex all-wheel drive system, replacing the front-wheel drive variants.

18 center imageEquipment levels have also been upgraded with heated front seats, self-dimming interior mirror, six-stacker in-dash CD changer, 12-speaker premium sound system, and larger brakes.

The S40 T5 AWD is priced at $54,950, and V50 T5 AWD is $57,950, a saving of $5000. Both are offered with choice of six-speed manual or five-speed Geartronic automatic.

The V70 LE wagon rejoins the line-up at $52,950.

V70 LE is powered by a 125kW, inline 2.4-litre five-cylinder engine and five-speed automatic.

In keeping with the adjustments to the S40 sedan range, the S60 LE and S60 AWD also receive attention.

The S60 LE is now priced at $49,950, while the 154kW, turbocharged 2.5-litre S60 AWD is realigned at $59,950.

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