Volvo dealer chief now head of PR, corporate

VOLVO Car Australia has appointed network director Greg Bosnich as director of PR and corporate.

Mr Bosnich has held a variety of senior sales and marketing roles with Volvo in Australia and overseas over the past 15 years, including a three-year stint as regional product marketing chief based in Malaysia.

The newly created position hands him responsibility for external relations with the media, brand ambassadors and sponsor partners.

Mr Bosnich told GoAuto that the network director role will not be replaced however, the company has hired former Audi executive Philip Muehleck as head of franchise strategy and development, starting this week.

“Philip has a strong background in dealer performance and support and will be focused on execution of dealer development plans, dealer profitability and performance,” Mr Bosnich said.

Mr Bosnich’s appointment frees up John Duggan, who has been handling media relations, to focus on his primary role as retail marketing manager, while Oliver Peagam remains director of marketing and communications, continuing his focus on restructuring the Swedish luxury brand’s marketing activities in Australia.

Left: Volvo Car Australia head of franchise and strategy development Philip Muehleck. In announcing the management changes this week, VCA managing director Kevin McCann said Mr Bosnich would continue to work closely with Mr Peagam and Mr Duggan “to ensure a smooth transition and will strongly support each other as Volvo continues its rebirth in the Australian market”.

He also said Mr Peagam’s marketing overhaul will be “leading the brand further along the exciting and dynamic paths of digital marketing and digital commerce, while still delivering on the Volvo way in traditional marketing channels”.

The brand’s biggest launch this year is with the new-generation XC90 due in August, while the V60 Cross Country is also set to arrive in the second half.