GO
GoAutoLogo
MENU

Make / Model Search

Future models - Scion - Hako Coupe

New York show: Siring a Scion

Outside the box: Hako Coupe puts a sporty spin on Scion's boxy xB.

US Toyota Z-gen brand Scion looks to the inter-war War years for future inspiration

20 Mar 2008

TOYOTA’S US youth brand Scion tested new design waters with a vintage re-interpretation of its trademark boxy styling.

Touted as a “more emotionally appealing” take on the Yaris light-car based xB series, the Hako Coupe is designed to be “a sporty version of the box” according to Scion.

Retro American-car influences are what its Japanese designers had in mind for the concept, with flared mudguards featuring moulded running boards, an upright windscreen, and chop-top coupe roof styling.

82 center imageSlim-line exterior mirrors, smooth surfacing and 18-inch deep-dish five-spoke alloy wheels all conspire to evoke a 1930s feel.

Enter the Hako Coupe, however, and a very modern Japanese sensibility prevails, thanks to gaming motifs peppering the concept’s interior, from a joystick-like gear lever to the video monitor instrument panel that includes a host of multi-media functions.

Arcade lighting, fluorescent hues and an gaming-style driver’s seat further accentuate the computer entertainment theme sought inside.

Through the Scion brand, Toyota is taking a proactive approach to offering bold design directions that will appeal to consumers it wishes to woo from a very young age.

Whether we see such an overt expression of American Graffiti-style inspiration in the appearance of the next-generation xB is uncertain, but probably unlikely.

The Road to Recovery podcast series


Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Scion models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here