Lexus goes platinum with Encore Owner Benefits

LEXUS Australia has once again expanded its Encore Owner Benefits program with the addition of Encore Platinum, which comes as standard on any RC F, GS F, LX, LC and LS models purchased since January 1, 2020.

The Platinum nomenclature signifies the inclusion of valet parking at participating shopping centres and a new car-change initiative dubbed Lexus on Demand, allowing members to book the model of their choosing while travelling.

In total, Platinum members have access to four trips of up to eight days each over the duration of the three-year membership period, allowing them to mix and match the required vehicle(s) as needed depending on the needs of the trip.

Most current Lexus models are being included as part of the fleet, the bulk of which is comprised of the RX, RC F, GS F, LX, LC and LS.

Bookings will be able to be either made or cancelled via the Lexus App which launched in April.

As for the valet parking, eight complimentary vouchers are included as part of the Platinum program with Westfield being the biggest chain to be taking part.

According to Lexus Australia chief executive Scott Thompson, the new Lexus Encore Platinum membership tier introduces the finest luxury mobility solutions for owners.

“Lexus on Demand and valet parking integration highlights how Lexus has thought about where our owners travel and what they do for business and leisure – ready to go for when they will need it the most,” he said.

“We'll take care of the details, so owners can seamlessly enjoy the moments that matter.”

Both of these new benefits are included on top of all the existing benefits included in the regular Encore program which has also been expanded to now offer a permanent five-cents off per litre of Caltex premium unleaded petrol or diesel at participating stores across the country.

The existing list of benefits, including capped price servicing, invitations to exclusive events, luxury hotel partnership benefits, Lexus Service Experience, service loan car and DriveCare roadside assistance, continues unchanged.

While Encore Platinum was now the top tier program, Mr Thompson said the existing Encore program would be more “bespoke, tailored and exclusive” than ever.

“On the one hand our Lexus ambassadors will help us create the finest experiences for owners in 2020, even virtually – while on the other our acclaimed Lexus Service Experience even takes roadside assistance to the next level,” he said.

“Luxury owners are looking for experiences that take wider ownership enjoyment to new heights, but they are also looking to be cared for – and Lexus Encore brings these key elements together.”

So far this year ending July, Lexus has shifted 5267 cars across its 11-model range, 289 less than it managed over the same period last year, marking a sales decrease of 5.2 per cent.