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News - Market Insight - Market Insight 2016Market Insight: Toyota’s next great hybrid hopeWalking the talk: Toyota’s Corolla hybrid hatch might account for more than 50 per cent of the model’s sales in western Europe (where it is sold as the Auris), but Australia is a much tougher market to crack. Toyota talks up Corolla Hybrid ahead of launch, but what are its chances of success?5 Feb 2016 By TERRY MARTIN - While Toyota has high hopes for its recently announced Corolla hybrid, historical sales data of its other hybrid models may indicate slower than expected sales. - Sales of the Camry hybrid, Prius, Prius C and Prius V are trending downwards, while sales of Toyota’s petrol-powered Camry are on the way up. Click here for full story: Toyota’s next great hybrid hope Gallery Click to see larger images  Read more29th of March 2012  Why Australians don’t like hybridsHybrids on a ‘tipping point’ in Oz until more brands join electrification race13th of March 2012  First drive: Take two for better-value Camry HybridToyota banking on $2000 price cut to woo buyers to improved Camry Hybrid6th of September 2011  Market Insight: Toyota’s Camry hybrid shortfallToyota’s local Camry hybrid almost 30 per cent short of 10,000 target last year25th of August 2011  Toyota re-thinks hybrid strategyHybrid benefits to be front and centre as Toyota prepares for wave of new models28th of July 2010  Corolla Hybrid on Toyota hit listToyota keen to offer a petrol-electric Corolla among eight new hybrids for Oz17th of May 2010  Hybrid: too low for heroPrivate buyer interest in hybrid cars remains low, despite locally built eco Camry |
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