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News - Market Insight - Market Insight 2017Market Insight: All eyes on Nissan’s ‘next direction’Slow Pulse: Despite competing in the top-selling segment, Nissan’s Pulsar small car was discontinued under Richard Emery, who intended to return to this part of the market when a better model became available. Emery era now over, Nissan Australia prepares to take new course under Lester 5 Sep 2017 By TERRY MARTIN - Scoreboard pressure looks to have been a decisive factor in Nissan’s decision to replace the managing director of its Australian operations, and all eyes are now on the Japanese manufacturer which has foreshadowed major changes ahead under Canadian Stephen Lester. - Nissan is this year heading towards its worst annual sales result since the global financial crisis pushed the industry down in 2009, but the company had started on its downward path in 2013 – before Richard Emery took the reins in April the following year. Click here for full story: Market Insight: All eyes on Nissan’s ‘next direction’  Read more31st of August 2017  Nissan Australia chief departsInfiniti Canada chief to lead Nissan in Australia, NZ as Emery makes shock departure31st of August 2017  Canadian to lead Nissan Australia into new eraLester to refocus from luxury segment to mainstream as new MD of Nissan Australia8th of May 2017  Why Nissan dropped Pulsar and AltimaNissan MD reveals sub-$25K cars are ‘in fallow’ as better future models gestate22nd of April 2016  Nissan culls key modelsPulsar hatch, Micra and Y61 Patrol ditched from Nissan’s Australian line-up19th of April 2016  Exclusive: Nissan working on excitement factorV8 Supercars having an impact on Nissan brand and Nismo is on the way15th of April 2016  Exclusive: Nissan Navara to claw back salesNissan aims for return to top three pick-ups with Navara7th of April 2015  Exclusive: Nissan mends fences with dealersTrust slowly returning to Nissan’s dealer network in local HQ7th of April 2015  Exclusive: Nissan clears up Aussie stock issuesSome stock still remains, but Nissan Australia MD says oversupply issues fixed7th of April 2015  Market Insight: Nissan prioritises brand over volumeBoosting brand image, not sales volume is the key to Nissan success: Emery |
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