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News - Market Insight - Market Insight 2017Market Insight: How Ford lost the SUV ascendancyOn Edge: Ford’s Canadian-built Endura – called Edge in other markets – is shaping up as a niche seller rather than a Territory-style mass-market volume generator. Ford struggles to make up for lost Territory as rivals feast on SUV sales17 Nov 2017 - Ford’s declining share of the burgeoning SUV market in Australia has hamstrung company efforts to climb back towards the top of the sales rankings. - A decade ago, when the locally developed, locally built Territory was riding high at the top of the SUV sales rankings, Ford held a healthy 8.7 per cent share of the SUV segment – just below its overall market share of 10.3 per cent. Click here for full story: Market Insight: How Ford lost the SUV ascendancy  Read more14th of November 2017  Ford goes for EnduraFive seats, diesel engine and a long wait for Ford’s Endura large SUV due Q4, 201812th of April 2017  Ford expands Everest range, cuts pricesBase Ford Everest RWD Ambiente variants added, starting from $47,990 plus ORCs1st of January 1970 |
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