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Market Insight: Kia guns for 54,000 sales this year

Sales champ: Kia has already racked up more than 13,000 sales of its Cerato small car this year by pushing the $19,990 driveaway (with free auto) deal that many of its rivals have abandoned.

Kia revises 2017 sales target upwards as Cerato, Sportage push brand to new heights

2 Oct 2017

- Kia Motors Australia (KMAu) has revised its 2017 sales forecast upwards from 48,000 to between 53,500 and 54,000 units, thanks to stronger-than-anticipated growth from key models such as the Cerato small car and Sportage mid-size SUV.

- Speaking with GoAuto at the launch of the Stinger sports sedan in Canberra last week, KMAu chief operating officer Damien Meredith nominated an aggressive year of price-focused retailing as a factor that should help tip Kia, and the new-vehicle market overall, towards another record year.

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