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News - Market Insight - Market Insight 2017Market Insight: Ram’s tough road in AustraliaBoxed in: The MY17 Ram 2500 with new RamBox option could attract more buyers to the Mexican-built pick-up that is converted to RHD in Melbourne, but it remains an expensive proposition at $142,900 plus on-roads. Model update set to boost Ram pick-up sales but ASV’s targets still a long way off29 May 2017 By TERRY MARTIN - After a slower start than anticipated when its locally converted Ram pick-up trucks were launched almost 18 months ago, American Special Vehicles (ASV) is now inching its way towards the sales volume it projected when the joint-venture operation between Ateco Automotive and Walkinshaw Automotive Group entered the Australian marketplace. - ASV was initially expecting to sell about 600 Ram pick-up trucks last year, counting on pent-up demand for the luxurious American behemoths that are offered in 2500- and 3500-series guise, both with a Cummins-sourced 276kW/1084Nm 6.7-litre six-cylinder turbo-diesel engine and currently priced from $139,500 and $143,900 (plus on-road costs) respectively. Click here for full story: Market Insight: Ram’s tough road in Australia  Read more19th of May 2017  Ram range expands with new 35002017 model year changes to Ram 2500 and 3500 as new options and variant added27th of July 2016  Ram 1500 ute gets $2 billion lift-offFCA announces big factory rejig for mid-sized pick-up that’s in frame for Australia7th of July 2016  24 dealers sign up for Ram so farGrowing national retail network drives Ram pick-up sales to record levels in June6th of July 2016  ASV looks to GM for next big moveBeyond Ram, the Walkinshaw-Ateco partnership hopes for a GM RHD deal15th of February 2016  Ram trucks digging in Down UnderThirty dealers and 1000 annual long-term sales target for American Special Vehicles |
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