News - Market Insight - Market Insight 2018Big guns come out firing in premium mid-size classAll-new BMW 3 Series, Mercedes C-Class overhaul set to boost struggling segment8 Oct 2018 By TERRY MARTIN - The two big guns in the volume-selling premium mid-size sedan and wagon market – the Mercedes-Benz C-Class and BMW 3 Series – have come out firing in the past week with significant new models that put renewed emphasis on a key segment that is shrinking as buyers migrate to the SUV sector.
- Mercedes has just introduced a major overhaul for its segment-crushing C-Class, arriving here four years after the fourth-generation W205 series was launched and standing as the most extensive mid-cycle update ever for what has long been the biggest-selling model for the market-leading luxury brand – until this year, that is.
Read more3rd of October 2018 VFACTS: Market takes a dive in SeptemberAustralian new-vehicle annual sales under serious threat of first decline since 20142nd of October 2018 Paris show: BMW’s new-gen 3 Series uncoveredLoads more tech, fresh design and M Sport variant for all-new BMW 3 Series1st of October 2018 Mercedes sees sales uplift aheadStrong final quarter should boost Mercedes sales, despite pressures on luxury class1st of October 2018 Market insight: Audi Australia set for model onslaughtNext year’s fresh and updated models could lift Audi Australia sales back into green |
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