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News - Market Insight - Market Insight 2018Market insight: New models prompt small-SUV boomAloha: The Hyundai Kona has been a smash-hit since its launch in October, with 6874 examples sold to the end of July this year. Sub-$40,000 small SUVs buck market trend with 26.8 per cent year-to-date growth3 Aug 2018 - Sales of small SUVs have boomed this year, with the sub-$40,000 segment growing by 26.8 per cent to the end of July, partly due an influx of new models in the past 18 months, with even more on the way.
- This segment’s year-to-date growth is the highest of any in 2018, bucking the negative trend of the overall market, which is down 0.2 per cent, although it does remain within striking distance of another annual sales record.
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