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News - Market InsightMarket Insight: Share counts for everythingOn the up: Toyota is on track to return to a market share of more than 20 per cent this year, based on the enduring strength of its brand and important model launches such as the fifth-generation RAV4 due soon. Market share trends bode well for top Japanese, Korean brands as GMH, Ford struggle8 Feb 2019 By TERRY MARTIN -AS THE Australian new-vehicle industry hits upon troubled times, car companies are working overtime to hold on to their market share as sales volume typically heads southward.
-Share is always seen as a crucial indicator of performance, no matter what the market conditions, and research firms and other experts have long argued that when times are tough, consumers take less risks and stick with the brands they know, love and trust.  Read more5th of February 2019  VFACTS: Slow start to 2019 vehicle salesSales down 7.4 per cent in January as wary consumers keep wallets closed22nd of January 2019  Kia aims for 60,000-plus sales in 2019Small SUV due in October to add incremental volume as Kia eyes another record year4th of January 2019  VFACTS: December sales slump hits car industryVehicle sales decline accelerates in second half of 2018 as economic woes hit12th of December 2018  Mitsubishi eyes all-time sales recordComeback kid Mitsubishi gearing up for its best sales year yet in Australia7th of December 2018  Mazda predicts stagnant new-car market in 2019Overall market will be the same as this year, according to Mazda Aus chief16th of October 2018  Holden hangs tough with struggling CommodoreNew Holden chief says Commodore remains a ‘huge focus’ as lion brand rebuilds25th of September 2018  Ford aims for higher gearNew models set to boost Ford sales as second anniversary of factory closure nears14th of August 2018  Toyota counts on growth amid cooler marketMarket slowdown, manufacturing exit no hindrance to ongoing growth for Toyota |
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