Paradise moves to Daimler Truck and Bus

VETERAN commercial vehicle journalist Geoffrey Paradise has been appointed as the new senior manager of public affairs for Daimler Truck and Bus, which falls under Mercedes-Benz Australia Pacific (MBAuP).

Daimler Truck and Bus managing director Daniel Whitehead confirmed that Mr Paradise who started on October 20 will be responsible for the full portfolio, that includes Mercedes-Benz Truck and Bus, Freightliner Trucks and Fuso Truck and Bus.

Mr Whitehead said the appointment of Mr Paradise to the public affairs role would ensure the media and public are better connected with the group's various brands.

“Since my arrival earlier this year it became clear that we needed to build our team to better support our key stakeholders – our customers, our dealers and the media,” he said.

“A key component of this included a specialist public affairs manager to satisfy the needs of our rapidly expanding portfolio.

“This is a great result for our business that someone of Geoff’s calibre and credentials within the industry has decided to work with the Daimler Truck & Bus brand and we are confident this is yet another step that gears our business towards market leadership.

“Geoff’s extensive background and experience in commercial vehicles and automotive journalism will greatly increase awareness of our wide product range and make it easier for all sections of the media and the public to stay connected with our brands,” he said.

During his career in journalism, Mr Paradise's wrote for a number of publications, but for the past 15 years he has been editor-in-chief and publisher of industry magazines Transport and Trucking Today as well as Coach and Bus.

Mr Paradise said he was excited about his future with the Daimler Truck and Bus Group and was looking forward to the challenges ahead.

“After a decade and a half the time was right to take on a new challenge and this role provides a unique opportunity with one of the world’s leading automotive brands,” he said.

“There is some magnificent product within the Daimler Truck & Bus Group and even more to come over the next few years and I look forward to being involved during what is an important period for the Mercedes-Benz, Fuso and Freightliner brands.”