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Trail-rated Wrangler scores comprehensive upgrade

Jeep updates its iconic 4x4 with even more tech, improved off-road ability

10 Apr 2023

JEEP has announced details of the forthcoming 2024 Wrangler model due out soon in the US.


It is a comprehensive revamp to the extensive range that spans numerous powertrain choices and includes a PHEV and ICE engines from 2.0-litres up to a 6.4-litre petrol V8.


The latest evolution of the Trail Rated tough off-roader, adds greater capability, new technology and advanced safety features, all while staying true to the Wrangler formula and delivering the freedom to go anywhere and do anything.


However, given the current small range of 3.6-litre petrol V6 only models available Down Under, the same will likely continue with the 2024 model year with only a few variants offered for sale.


Now, Wrangler pricing here starts from $81,450 plus on-road costs for the 3.6 four-door soft top Night Eagle. Buyers can expect a price hike to accompany the new models.


Hardcore Wrangler has some stiff competition in the large SUV segment including similar ‘real’ fourbies like the Toyota Prado from $62,830 (if you can get one), Toyota Fortuner from $51,965, Jeep Grand Cherokee five-seater from $77,950, Land Rover Defender 90 three-door from $97,450, Isuzu MU-X 4WD from $54,900 and Ford Everest 4WD 2.0 from $58,290 (all plus on-road costs).


That is not including a raft of Range Rovers and other equally capable off-roaders at various prices.


Jeep pitches the 2024 Wrangler as the “most capable Wrangler yet” as it says the vehicle delivers “even more legendary Jeep 4x4 capability”.


Adding weight to the claim is the availability ex-factory of a Warn winch in the Wrangler Rubicon models with a 3628kg capacity, up to 100:1 crawl ratio and a new Dana 44 HD Full Float solid rear axle that allows for tyre upsizing by customers and up to 2300kg maximum towing.


The new Wrangler’s iconic looks are exemplified in a reimagined seven-slot grille, but the classic utilitarian body style remains. The exterior also has a windshield-integrated trail-ready stealth antenna, 10 all-new wheel designs and multiple open-air freedom options including an optional Sky One-Touch power top.


In safety terms the 2024 MY Wrangler gains standard side curtain airbags that protect occupants in the first- and second row along with standard forward collision warning (Sport S and above) and standard advanced cruise control with stop (Sport S and above).


Jeep has introduced a new Willys variant that is more off road orientated and ‘capable’ with larger tires, more ground clearance, high wheel arch flares and improved traction.


Inside refinements include more technology and amenities along with a new instrument panel operated in conjunction with a bigger 12.3-inch Uconnect 5 touchscreen. Optional 12-way power adjustable front seats are available but wireless Apple CarPlay and Android Auto is standard range-wide.


Jeep has added two new models to the 2024 Wrangler range: the Sport S 4xe and the Rubicon X. It is not known if either will make it Down Under.


The Sports 4xe ushers in a lower entry price point to what Jeep describes as “the best-selling PHEV in America”.


The Rubicon X model elevates the legendary ‘Rubicon’ nameplate with standard 35-inch tires (2.0- and 3.6-litre automatic powertrains), integrated off-road camera and steel bumpers.


In a novel offering Jeep provides factory application of a service called Trails Offroad that delivers comprehensive off-road trail guides for the 62 Jeep ‘Badge of Honor’ trails loaded directly into the Uconnect 5 system, with an upgradable subscription that unlocks full catalogue of 3,000-plus Trails Offroad trail guides.


The Wrangler 4xe, now with V2L functionality through its Power Box feature, continues as the best-selling PHEV in America, building on Jeep brand’s goal of Zero Emission Freedom to produce the most capable and sustainable Jeep SUVs.


The 2024 Wrangler models continue with Jeeps emissions reduction program that will see all models in its line up electrified to some extent by the end of 2025 aiming for full electrification to 50 per cent of the line-up by 2030.


 “The Jeep Wrangler is the archetypal adventure hero, embodying the spirit and the soul of the Jeep brand,” said Jeep brand CEO Christian Meunier.


“Since its introduction, we have sold almost five million Wranglers around the world, setting new levels of 4x4 capability with each new generation.


“Today, we are raising the bar once again by combining the most capable Wrangler to date, with more technology, comfort and safety features.


“This is a no-compromise combination enhanced by the freedom to choose from four different powertrains, including our electrified 4xe, which is the best-selling PHEV in America.”


The 2024 Jeep Wrangler will be available stateside in Sport, Willys, Sahara, High Altitude, Rubicon and Rubicon 392 models.


Ordering is open now in the US and vehicles will start arriving in (US) dealerships later this year.


Jeep says the 2024 Jeep Wrangler will also be available in markets around the world which augurs well for a wider Wrangler choice Down Under.

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