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RAV4 from $28,990

$5000 chop: Toyota's first two-wheel-drive RAV4 will hit the showrooms at $28,990.

Toyota reveals a sub-$30,000 starting price for its first front-drive RAV4

20 Apr 2010

TOYOTA has lowered the price of its RAV4 by almost $5000 by introducing its first front-wheel drive version of Australia’s former top-selling compact SUV and slashing $1800 from the price of all existing AWD models.

The addition of a 2WD variant – revealed exclusively by GoAuto early last month – will reduce the RAV4’s starting price to $28,990, while the lower RAV4 price list revealed today sees the entry-level CV open the AWD RAV4 range at $31,990 (down from $33,790).

While identical price cuts have been applied to the RAV4 Cruiser (now $36,990), Cruiser L ($41,990), CV6 auto ($39,990), SX6 auto ($44,990) and flagship ZR6 auto ($49,990), the new RAV4 2WD will be available in two specifications, with the top-shelf Cruiser 2WD priced at $33,990 and an automatic transmission adding $2000 to both versions.

As with the current RAV4 AWD range, metallic paint remains a $350 optional extra, although Toyota also lists a $1250 optional enhanced safety pack for the new base 2WD CV variant.

The top-spec RAV4 2WD Cruiser comes with similar equipment to the equivalent AWD model grade, but there are no Cruiser L or V6 versions of the front-drive RAV.

As we’ve reported, the RAV4 facelift revealed at last month’s Geneva motor show will not be applied to Australia’s RAV4, which continues to be out-sold by Subaru’s Forester this year.

2010 Toyota RAV4 range pricing:
CV 2WD $28,990
CV 2WD (a) $30,990
Cruiser 2WD $33,990
Cruiser 2WD (a) $35,990
CV AWD $31,990
CV AWD (a) $33,990
Cruiser AWD $36,990
Cruiser AWD (a) $38,990
Cruiser L AWD $41,990
Cruiser L AWD (a) $43,990
CV6 AWD (a) $39,990
SX6 AWD (a) $44,990
ZR6 AWD (a) $49,990

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