Make / Model Search

New models - BMW - iX2

BEVs to make up half of all BMW X2 sales

Sharp pricing, lure of FBT exemptions expected to make iX2 a sales winner for BMW

29 Apr 2024

ELECTRICITY is set to provide the next sugar hit to BMW’s sales aspirations as it looks to cement its position as the top-selling luxury car brand in Australia, where the new iX2 expected to account for half of all X2 sales. 


The two new iX2 variants – the electric versions of the X2 small coupe-SUV – are a key part of the German brand’s battery electric vehicle (BEV) growth strategy that has six models primed to take advantage of generous fringe benefits tax incentives. 


Along with anticipated organic growth for a car that now distinguishes itself more design-wise from its closely related X1/iX1 cousin, it has BMW bracing for another surge in BEV demand. 


BMW is forecasting the iX2 could make up about half of all X2 sales, which will be split across four model variants – two electric, two petrol. 


Key to the iX2’s consumer appeal is the sharpest relative pricing on the slickly styled compact SUV anywhere in the world. 


Selling from $82,900 plus on-road costs for the more affordable iX2 eDrive20 and another $2800 for the all-wheel drive dual-motor xDrive30, the new arrivals required intense negotiations with head office in Munich to leverage Australia's BEV incentives. 


BMW Australia head of product and market planning Brendan Michel the iX2 pricing as a “mega deal” following these unprecedented negotiations. 


“They’re cracking prices within our own internal hierarchy,” he said. 


Analysing the pricing on the closely related X1/iX1 – the with which the X2s and iX2 share architecture and mechanicals – further highlights the efforts to keep the iX2 in play for the Fringe Benefits Tax (FBT) incentives. 


The most expensive iX1 – the dual-motor xDrive30 – sells from $84,900 plus on-roads, making it $14,500 more expensive than the four-cylinder petrol-fed X1 xDrive20i. 


Comparing the equivalent models in the X2/iX2 line-up – the identically-powered X2 xDrive20i versus the iX2 xDrive30 – yields a more modest $9800 price gap. 


And the step between the single-motor eDrive20 and dual-motor xDrive30 in the iX1 range is $6000 versus just $2800 in the iX2 range. 


The man in charge of product and pricing for BMW X cars, Daniel Silverwood, used the national media launch of the X2 to outline the sharpness of the local positioning. 


He said the $89,332 Luxury Car Tax (LCT) threshold that sets the upper ceiling for the FBT incentive “enabled us to have a very strong price point”. 


“The equivalent in a market like Germany is over €60,000, which would be ballpark about $106,000 (in Australia),” he said, adding that was “the price point we could have been at if it weren’t for the efforts of remaining under that price point”. 


One challenge for BMW could be convincing buyers to keep the $2800 in their bank account by buying the iX2 eDrive20 because that modest’s price premium not only brings an additional electric motor – boosting performance and bringing all-wheel drive – but also more equipment. 


The eDrive20 is the only X2 that misses out on heated front seats, electrically adjustable front seats and Driving Assistant Professional with blind-spot warning, adaptive cruise control and lane-keep assist. 


But Mr Michel thinks the two will appeal to different buyers. 


“I think you’ll have two types of customers,” he said. “One that wants a little bit more range, they’ll probably go the entry-level. Those wanting a little bit more pep, a bit more performance, they’ll go towards the xDrive30.” 


Across the broader X2 range – encompassing petrol and electric – there is a generous level of equipment. 


The entry-level petrol-powered X2 xDrive20i ($75,900 + ORC) comes with 19-inch alloys, dual-zone ventilation, smart key entry, adaptive dampers, powered tailgate, head-up display, Veganza fake leather, 360-degree camera, wireless phone charging and a 10.3-inch digital instrument cluster and 10.7-inch central touchscreen. 


It also has an M Sport styling kit and a kidney grille that glows as part of the sleeker styling for the X2 range. 


The iX2 eDrive20 ($82,900 + ORC) and iX2 xDrive30 ($85,700 + ORC) share that same level of gear and also get tyre pressure monitors, two charging cables (one to plug into a regular domestic socket and the other a Type 2 to Type 2 cable) and a 12-month subscription to the Chargefox public charging network. 


Topping the X2 range is the $92,900 + ORC M35i, which adds 20-inch alloy wheels, real leather trim, panoramic sunroof, front seat massagers, better brakes and a 12-speaker Harman Kardon sound system. 


While BMW is forecasting the X1 to remain top seller in the brand’s sprawling line-up it expects the X2 to grow sales without cannibalisation. 


“With this new generation model its design, its size, its functionality – it’s even got more boot space than the X1 – I think it’ll be a conquest car for us as well,” said Mr Michel. 



2024 BMW X1/X2 pricing: 


X1 sDrive 18i $60,400 

X1 xDrive 20i $70,400 

X1 xDrive M35i $90,900 

iX1 eDrive20 $78,900 

iX1 xDrive30 $84,900 

iX1 40 M Sport $84,900 


X2 xDrive20i $75,900 

X2 M35i $92,900 

iX2 eDrive20 $82,900 

iX2 xDrive30 $85,700 


* Pricing excludes on-road costs

Read more

GoAuto can help you buy a new iX2

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

BMW models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here