Future models - Nissan - LanniaBeijing show: Nissan targets Chinese youthNissan Lannia concept shows company’s plans to attract China’s Gen Y23 Apr 2014 NISSAN has pulled the proverbial covers from yet another edgy concept car, this one designed in China for that country’s equivalent to our so-called Gen-Y. Called the Lannia, the curvaceous four-door sedan is the second model to come from Nissan’s one-year old Chinese design centre, following in the wheel-tracks of last year’s Friend-Me. On show at Auto China in Beijing this week, the Lannia rocks a similar grille and side profile – replete with body contours – to the Maxima-previewing Sports Sedan concept revealed around the same time at the concurrent New York motor show. Nissan says the Lannia is targeted at “China’s rising ‘Post-80s’ generation”, known as the balinghou. These young, well-to-do buyers from China’s booming middle-class are in the cross-hairs of many car brands as they seek to expand into the Asian market. According to Nissan Design China chief Taiji Toyota, the Lannia Concept exudes “daqi” — a Chinese word that is hard to define but has the strength to push people to aspire towards better things. Read moreAll future modelsAlfa Romeo Abarth Alpine Alpina Audi Aston Martin BMW Bentley Chery Brabham Chrysler Chevrolet Cupra Citroen DS Dodge Fiat Ferrari Foton Ford Great Wall FPV Haval GWM Honda Holden Hummer HSV Infiniti Hyundai Jaguar Isuzu Kia Jeep Land Rover Lamborghini Lexus LDV Mahindra Lotus Mazda Maserati Mercedes-AMG McLaren MG Mercedes-Benz Mitsubishi Mini Opel Nissan Peugeot Pagani Proton Porsche Renault Ram Rover Rolls-Royce Skoda Saab SsangYong Smart Suzuki Subaru Toyota Tesla Volvo Volkswagen Motor industry news |
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