Future models - Kia - OptimaKia’s new emperorHalo effect: Kia hopes the Optima premium model will boost its brand image. Kia has local large cars in its sights with upscale sedan25 Oct 2010 By PHILIP LORD BOLD new styling, a direct-injection petrol engine and premium features are the notable features of Kia’s new D-segment car, the Optima, which will go on sale here in January. Shown at the Australian International Motor Show, the Optima will be powered by a 2.0-litre direct-injection petrol engine code-named Nu and announced at the recent Paris show. ![]() The Nu powerplant develops 125kW of power at 6200rpm and 196Nm of torque at 4300rpm, and will be mated in the Optima with either a six-speed manual or six-speed automatic transmission. Kia Motors Australia chief operating officer Tony Barlow said that, while the line-up has not yet been locked down, the new Optima will initially be sold as a premium model that will not sell in large volumes but rather help to enhance the brand’s image and become the premier model in the Kia range. “That D segment is not the most expansive market,” said Mr Barlow. “It’s very dominated by the local manufacturers, but (Optima) would be a great image leader for us. Optima replaces Magentis, which Kia pulled from the market last year after sales dropped from 742 in 2007 to 461 in 2008. ![]() Read more15th of October 2010 ![]() Sydney show: Kia sets sail with Cerato hatchKia launches its crucial Cerato small hatch in Sydney, and unveils 2011 Optima28th of September 2010 ![]() Paris show: Kia Pops up with scissor doorsFresh images of Kia’s Paris show concept reveal the Pop will have gullwing doors9th of August 2010 ![]() Sportage sets new Kia design directionMore Euro-look styles are coming as Kia differentiates itself from rival Hyundai5th of April 2010 ![]() New York show: Kia opts for OptimaNew Optima emerges to replace Magentis as Kia also unveils Cerato hatchbackAll future models![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Optima pricing
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